Your Questions About DM and Lead Generation, Answered
Everything you need to know before letting someone into your DMs - which I promise is a lot less scary than it sounds.
What exactly do you do?
I turn the interest already coming into your DMs and comments into real conversations. I spot who's genuinely warm, follow up properly across Instagram, LinkedIn and Facebook, and keep those conversations moving until they're ready to book a call or buy. Every reply is from me, a real person, not a bot or a script.
Is this the same as hiring a DM sales setter or a social media manager?
No. Traditional DM sales setters rely on cold outreach, messaging scripts and high-pressure tactics to pitch strangers. On the flip side, social media managers focus on content creation, graphic design, scheduling and general reach - not active sales conversations.
What I do is different. I work with the people who've already engaged with your brand, content or profile, and I decide who's best to follow up with, when to nudge and when to hand over, so those conversations turn into booked calls and sales.
I already have a Virtual Assistant (VA) - is this different?
Yes. A VA typically handles general administrative tasks, basic customer support or organising unread messages. I bring professional judgement and method to your sales conversations. As a former teacher and a CPD-certified business strategist who's run my own business since 2018, I know what a prospective buyer conversation looks like, and I know which leads are worth moving forward without pushy scripts or robotic answers.
When are you active in my DMs?
On weekdays across Instagram, LinkedIn and Facebook. Messages and comments are reviewed and answered consistently, so warm leads don't sit waiting or go cold.
Do you use AI or automated bots to write the replies?
No, every conversation is human-led. Buyers are tired of obvious automated workflows, AI bots and generic templates. Every reply is personally written by me, and tailored to your brand's voice, not a script.
How much does this service cost?
It depends what you need. I've got options starting from £250 + VAT for Sales Recovery - a one-off session to find the sales opportunities in your DMs, right through to Pipeline Partner, an ongoing monthly partnership - from £1,200 + VAT.
Why hand my DMs over to someone else?
Because unanswered DMs are missed revenue. Your time's better spent running the business, not glued to your phone replying to comments. I read and qualify which conversations to follow up properly with, so every warm lead gets a thoughtful reply and you get your time back.
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Is there a minimum contract length?
Yes. Building trust and momentum takes consistent effort, so Pipeline Partner runs on an initial 3-month commitment, so we can properly set up onboarding, get your brand voice right and get things moving. If you've got a launch coming up and need shorter-term support, Launch Runway is built exactly for that.
How do I know if the lead nurturing is working?
You get clear, regular updates on pipeline activity. You'll see direct tracking of leads qualified and conversations initiated straight from your Instagram, LinkedIn and Facebook inboxes.
How do I know my account login credentials are safe with you?
Security and data privacy are top priorities. Account access is managed securely through encrypted password managers (like LastPass or 1Password) without sharing raw passwords, and all client data handling strictly adheres to GDPR standards.
This all sounds great, but I don't know you yet. What now?
Totally fair, handing over your DMs to someone you've never worked with is a big ask. That's exactly why I offer a free Lead Generation Audit first, no cost, no commitment. I'll have a proper look at your public social media profile and send you a personal voice note with real feedback, so you can see how I work and what it's actually like before you spend a penny.
How do we get started?
Simply book a no-obligation chat. We'll spend 20 minutes looking at what's happening in your DMs and comments right now and I'll show you where I'd focus first. No hard sell, just a friendly chat.